Events
See what we've got happening at our Midtown and Downtown locations.
Downtown Events
Reindeer Roundup (Nov 28th-Dec 23rd)
Santa has lost his reindeer, but you can help find them! Pick up a map at the Downtown Santa Cruz Information Kiosk or Pacific Cookie Company to find participating businesses, and then visit them all to search for the beautiful hidden reindeer.
Visits With Santa (Starting Dec 6th)
Santa is coming back to Santa Cruz and he can't wait to visit with you and hear all about the adventures you've had this year. And of course, he wants to hear your Christmas wishlist.
Golden Envelope (Dec. 6th & 7th, 13th & 14th)
Shop Downtown on December 6, 7, 13 & 14 (between 12-4PM) and you'll be eligible to win one of 350 Golden Envelopes at participating Downtown businesses. An undercover Elf will surprise shoppers.
Each envelope will contain special prizes, for example, gift cards valued at $10-100, vouchers for a free hot chocolate at your favorite coffee shop, LOTS of Downtown Dollars and many more fun surprises.